Memory Lane Singers: A Story of Resilience, Community, and Song

When the Memory Lane Singers lost their sponsorship from Impact Services in the spring of 2024, it could have marked the end of the group. But five devoted members believed otherwise. 

"We decided this group was too important to just let it go," recalls Artistic Director Bruce Phelps. "So, we decided to go it on our own." 

Today, that decision has paid off. Memory Lane Singers is now a registered 501(c)3 nonprofit organization and thriving. With more than 40 people on the roster—which of course includes people living with dementia, their care partners, and dedicated volunteers—the choir continues to offer joy, purpose, and community to everyone who walks through its doors. 

"We are now officially a nonprofit and doing really well," says Phelps. "We are making our presence known and still going strong." 

Rehearsals are the heartbeat of the group, filled with music, laughter, and creative engagement. Phelps brings a multimedia approach to every session, sharing PowerPoint presentations and a curated collection of more than 200 short videos—some humorous, some beautiful, some simply designed to rekindle memories. 

In one especially popular activity called “Which One?”, participants are shown two images side by side—like roast chicken and filet mignon—and asked to choose their favorite. 

"Realizing that people with dementia can have a hard time making decisions, I put together this presentation," explains Phelps. "I run around the room with the microphone and ask each person. We have a lot of fun with that." 

Another treasured feature is the “Member Focus.” A spouse or loved one sends in photos, writes a tribute, and the honoree is celebrated in front of the group. "We bring him or her up front and make them feel like the important person of the day," says Phelps. "We work hard to get everyone in during a particular season." 

This season, each rehearsal has begun with a warm-up sing-along of well-loved songs—over 35 of them—before diving into new material."Most everyone knows these songs," Phelps says. "It’s a great way to get them singing right away." And as always, he and the rest of the team greet each participant at the door with a smile—and often, a hug.

"It’s part of what makes Monday mornings so special." 

A Choir That Feels Like Family

 

More than just a music group, the Memory Lane Singers have become a tight-knit community. "The group has become very close," Phelps says. "They love to share stories, support each other, laugh and sing a lot—and they love their cookies and coffee." 

Concerts are a highlight of the year, often drawing nearly 300 attendees. Backed by professional musicians, including a pianist, drummer, bassist, and guitarist, the performances are joyful, high-energy events that both singers and audiences look forward to. 

Building Sustainability Through Creativity 

To help sustain the group financially, the program team runs a Pop-Up Choir each summer—a short-term ensemble made up of singers from the Northern Lights Chorale, former colleagues, friends, and family. After just three quick rehearsals, the group performs a concert with all proceeds going to the Memory Lane Singers. These concerts have successfully raised over $10,000 in the past two summers. 

"We’ll be doing it again next July," Phelps confirms. 

Leadership remains entirely volunteer-driven. "None of us receive any salary," he says. "We are doing this because we love the people." The team is also saving funds to one day support future directors. A nine-member board helps manage the organization, and Phelps focuses on the music. He creates practice tracks for members to use at home, which many say gives them a sense of purpose between rehearsals. 

The Memory Lane Singers continue to grow their presence in the wider community. Booths at local senior expos and presentations at area organizations are helping to build awareness and support. The group’s partnership with Faith Lutheran Church in Coon Rapids, Minnesota has also been instrumental. "Faith Lutheran considers us part of their outreach," says Phelps, "so we get a good amount of publicity and support." 

Despite challenges—including Phelps’ own battle with cancer, which he completed treatment for in early 2024—his commitment and his team’s commitment have never wavered. "I’m healthy and going strong. I’ve learned that God is not through with me yet, so I just keep moving on." 

The impact of the Memory Lane Singers is undeniable.

In Phelps’ words: 

"We have a ministry here in Coon Rapids. I love Monday mornings. The people are incredible. There is no complaining—only laughing. We all love each other." 

And that love is at the very core of this remarkable community. 

Learn more about The Memory Lane Singers at https://www.memorylanesingersmn.org/ or click the button below.

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